LaSalle Investment Management - Greycoat Stores

LaSalle Investment Management appointed us to deliver a 13,000 sq ft Cat A+ fit-out across two floors at Greycoat Stores – a regenerated Victorian warehouse in central London. With no specific tenant in mind, the challenge was to create a contemporary space that would appeal to a broad audience of prospective occupiers, while incorporating the building’s historic character. It needed to be simple and versatile enough to suit a variety of businesses, yet still feel welcoming, considered, and full of personality.

We took inspiration from the beautifully restored basebuild, which features exposed brick, deep red painted steels with exposed rivets, and warm timber finishes. The design direction embraced these industrial features and layered in rich blue tones and playful tiling to bring a modern, elevated edge to the scheme. Our focus was on preserving and enhancing the building’s unique charm, while delivering a thoughtfully zoned layout that supports a variety of working styles - from focused individual work to informal collaboration and formal meetings.

The result is a warm, sophisticated space with a distinctive clubhouse atmosphere. A wow-factor reception lounge sets the tone on arrival, while a high-end meeting suite and series of adaptable working areas cater to a range of professional needs. The overall fit out includes feature lighting, M&E, bespoke joinery, flooring, partitioning, planting, AV and furniture, all carefully selected and integrated to create a coherent and high-quality finish. The design strikes a balance between character and neutrality, giving the space a sense of identity without applying any specific branding before a tenant occupies the space.

By layering in just the right amount of personality, Greycoat Stores now provides an inviting and aspirational environment that allows potential tenants to see themselves in the space. This has helped position the building as a premium offer in the market, increasing its appeal and supporting faster lets for our client. The design enhances the building’s heritage while delivering the flexibility and finish expected by today’s occupiers.